(FREE!) NACM and FCIB Present Author Chat: ‘I’m Not Just the Money Police’: How to Rebrand Yourself from Collections Cop to Business Partner

with author David Pullan, Co-Founder of The Story Spotters.

The business-to-business credit management profession demands a diverse skill set and involvement with many facets of an organization from risk mitigation to cash flow forecasting. However, communicating the value and role of credit professionals can be challenging, particularly when you’re engaging with individuals who are unfamiliar with the intricacies of this field.

In this webinar, David Pullan will share some of the secrets from his book,The DNA of Engagement, co-authored with Sarah Jane McKechnie, to help you win hearts and minds, and reposition yourself from being perceived as ‘strictly credit and collections’ to a valued business partner. Additionally, the book reveals how you can protect your best ideas from the threat of extinction by giving them the strength to survive and thrive in an increasingly noisy and busy world.

Members: FREE!
Please remember time zone differences.
Instructions are sent to the registered email address.

David Pullan, Co-Founder of The Story Spotters

David Pullan is the co-founder of the UK-based communications consultancy The Story Spotters. Along with his partner, Sarah Jane McKechnie, he applies the science, art and craft of storytelling to the communications challenges that their clients face in industries such as professional and financial services, engineering, pharmaceutical, retail, hospitality, tech and the public sector.